Physical Retail Goes Digital

Monday, Session 1: 10:30–11:10am

Track 2: Physical Retail Goes Digital

Session B: Executive Perspectives: Brand Innovation

In this session, the Executive Chairman and CEO of Ashley Stewart and the President of Elizabeth Arden Brand will talk to us about their brands' transformation and journeys. Ashley Stewart’s James Rhee has led the company's reinvention from two bankruptcies to fast-growing social commerce leader through algorithmic, cultural and digital innovation while Elizabeth Arden’s JuE Wong is transforming a 100 year-old brand with an intensely loyal customer base into a digital powerhouse. Our speakers will discuss what it takes to empower brands and stay competitive in today's market.


James Rhee
Executive Chairman & CEO, Ashley Stewart / FirePine Group
Founder & President, FirePine Group
JuE Wong
President, Elizabeth Arden Brand, Elizabeth Arden


David Bell
Author, Professor, The Wharton School