Monday, Session 3: 12:00–12:40pm
Track 3: Evolving Trends in Marketing
Driving Repeat Purchases — Loyalty, Replenishment and More
Cultivating loyalty is now more imperative than ever. Businesses count on repeat customers to generate a large percentage of their revenues, yet trends like consumers' shift to mobile and their regular use of only a handful of apps means companies will have to work even harder to remain the go-to brand. Hear from leading retailers and solution providers on how they are using utility, engagement, personalization, gamification and subscription-based services to keep customers coming back.