Evolving Trends in Marketing

Monday, Session 3: 12:00–12:40pm

Track 3: Evolving Trends in Marketing

Driving Repeat Purchases — Loyalty, Replenishment and More

Cultivating loyalty is now more imperative than ever. Businesses count on repeat customers to generate a large percentage of their revenues, yet trends like consumers' shift to mobile and their regular use of only a handful of apps means companies will have to work even harder to remain the go-to brand. Hear from leading retailers and solution providers on how they are using utility, engagement, personalization, gamification and subscription-based services to keep customers coming back.


Lars Albright
Co-Founder & CEO, SessionM
Marc Freed-Finnegan
Co-Founder & CEO, Index
Dana Klein
VP eCommerce, Reebok North America, Adidas Group


Emilie Arel Scott
CEO, Quidsi, an Amazon company
Yory Wurmser
Retail Analyst, eMarketer