Monday, Session 3: 12:00–12:40pm
Track 4: Search and Discovery
Discovery Through Content and Experiences
It takes more than just a commerce platform to inspire consumers to buy new products and services — one first step is enabling them to discover and explore through engaging the content and experiences. In this session, disrupters at the intersection of content and commerce will discuss how they create entertaining digital content that introduces shoppers to new products, services and experiences—they will also provide insight into how they drive consumers to take action.