Physical Retail Goes Digital

Monday, Session 4: 1:40–2:20pm

Track 2: Physical Retail Goes Digital

Creating and Managing Omnichannel Customer Experiences — Prices, Products and Promotions

Creating a seamless omnichannel customer experience is a complex undertaking. Retailers must decide how to manage issues including prices, products and promotions across every consumer touchpoint and balance the level of consistency their customers demand with their own internal capabilities. Retailers are also seeking competitive advantages with omnichannel initiatives such as endless aisle capabilities and in-store pickup, popular consumer offerings that require high levels of inventory visibility. Join us to hear how leading retailers are tackling these core issues and creating a great brand experience no matter where the customer is shopping.


Harvey Bierman
VP eCommerce Technology & Operations, Crocs
Kevin Ertell
SVP, Digital, Sur La Table
Aimee Lapic
SVP / Chief Marketing Officer and Online GM, Banana Republic


Scott Silverman
Principal, Scott Silverman Associates