Monday, Session 4: 1:40–2:20pm
Track 2: Physical Retail Goes Digital
Creating and Managing Omnichannel Customer Experiences — Prices, Products and Promotions
Creating a seamless omnichannel customer experience is a complex undertaking. Retailers must decide how to manage issues including prices, products and promotions across every consumer touchpoint and balance the level of consistency their customers demand with their own internal capabilities. Retailers are also seeking competitive advantages with omnichannel initiatives such as endless aisle capabilities and in-store pickup, popular consumer offerings that require high levels of inventory visibility. Join us to hear how leading retailers are tackling these core issues and creating a great brand experience no matter where the customer is shopping.