Agenda

Evolving Trends in Marketing

Monday, Session 4: 1:40–2:20pm

Track 3: Evolving Trends in Marketing

The Future of Digital Advertising: Agency Perspectives

Our panel of leading agency and marketing executives will provide perspective on a range of emerging advertising trends, from ad blocking to real-time marketing, and from programmatic TV advertising to sponsored virtual reality content. Hear those at the forefront of the industry discuss which new trends they're most excited about and which ones are getting less of their attention.

Speakers

Richard Phelan
Managing Director - Retail, OMD
Naseem Sayani
Group VP, Strategy, Huge
Donald Williams
Chief Digital Officer, Horizon Media

Moderators

Lisa Milgram
SVP, Membership Programs, Interactive Advertising Bureau