Evolving Trends in Marketing

Monday, Session 5: 2:25–3:05pm

Track 3: Evolving Trends in Marketing

Innovations in Mobile, Social and Next Generation Marketing Tactics

Spending on both social and mobile advertising continue to grow at double-digit rates; simultaneously, brands are experimenting with a wide variety of marketing tactics as they look to reach shoppers in new places and across a growing variety of consumer touchpoints. In this session, leading marketers will discuss how they're creating more efficient, impactful and personalized campaigns and which innovations they're most excited about.


Prama Bhatt
VP, Digital & eCommerce, Ulta Beauty
Bryon Colby
SVP, Digital Commerce, Cornerstone Brands
David Heath
Founder & CEO, Bombas
Shan-Lyn Ma
CEO & Co-Founder, Zola Registry


Matt McKenna
Founder / President, Red Fish Media