Monday, Session 5: 2:25–3:05pm
Track 3: Evolving Trends in Marketing
Innovations in Mobile, Social and Next Generation Marketing Tactics
Spending on both social and mobile advertising continue to grow at double-digit rates; simultaneously, brands are experimenting with a wide variety of marketing tactics as they look to reach shoppers in new places and across a growing variety of consumer touchpoints. In this session, leading marketers will discuss how they're creating more efficient, impactful and personalized campaigns and which innovations they're most excited about.