Monday, Session 6: 3:10–3:50pm
Track 3: Evolving Trends in Marketing
Session B: Engaging New Influencers
Social media platforms are creating a new cast of tastemakers — including "YouTubers" and "Instamoms" — and enabling them to influence others on a vast scale. The most sophisticated marketers have determined how to identify and recruit these influencers as brand advocates. In this session, hear from the providers that are enabling businesses to tap into leading social media voices as they discuss how brands are harnessing the power of these influencers.