Agenda

Evolving Trends in Marketing

Monday, Session 6: 3:10–3:50pm

Track 3: Evolving Trends in Marketing

Session B: Engaging New Influencers

Social media platforms are creating a new cast of tastemakers — including "YouTubers" and "Instamoms" — and enabling them to influence others on a vast scale. The most sophisticated marketers have determined how to identify and recruit these influencers as brand advocates. In this session, hear from the providers that are enabling businesses to tap into leading social media voices as they discuss how brands are harnessing the power of these influencers.

Speakers

Conor Begley
President, Tribe Dynamics
Marco Hansell
Founder & CEO, Speakr

Moderators

Hilary Milnes
Retail Reporter, Digiday