Tuesday, Session 1: 10:30–11:10am
Track 3: Measurement, Analytics and Insights
Session A: Privacy in the Era of Increasing Data: FTC Perspective on Managing Customer Data Responsibly
Today companies are able to access and analyze unprecedented levels of consumer data, and with the proliferation of IoT devices, that ability will increase exponentially. With all of this access comes an enormous responsibility to protect customer privacy and to use and protect data appropriately. In this session, a leading privacy expert from the Federal Trade Commission, the organization which enforces laws protecting consumers’ privacy, will discuss the kinds of business practices that have triggered both interest and action from the FTC. She will also outline the steps businesses can take to enhance consumer privacy and data security.