Tuesday, Session 3: 12:00–12:40pm
Track 2: Design
Designing for Mobile
It’s well established that mobile experiences need to be fundamentally different from those on the desktop, but most companies still do little more than create an optimized version of their traditional website for mobile users. True industry leaders, however, are taking advantage of the unique attributes of mobile devices to design entirely different experiences specifically for mobile. Join us to hear from companies whose groundbreaking approach to mobile design can transform not just experiences but also entire industries.