Tuesday, Session 4: 1:40–2:20pm

Track 1: Ecommerce

The Changing Role of Stores in Ecommerce Fulfillment

Stores increasingly fulfill online orders by using ship-from-store capabilities or in-store pickup options. Retailers are using complex algorithms and automation software to determine the fulfillment source, plan inventory, optimize space allocation and manage workforces in real time. This session will explore the technology and operational innovations required to run successful store fulfillment operations and also assess the impact of store fulfillment models on retail real estate.


Jason Goldberger
President, & Mobile, Target
Michael Tobin
SVP, Strategy & Innovation, Macy's


Anne D'Innocenzio
National Retail Writer, The Associated Press