Agenda

Ecommerce

Tuesday, Session 5: 2:25–3:05pm

Track 1: Ecommerce

Driving Transactions on Mobile

Even as mobile revenues soar, retailers are struggling to boost smartphone conversion rates which remain only about one-third of those for desktops and tablets. Retailers are trying mobile-first approaches, embracing responsive design, boosting mobile site load times, streamlining checkout and more to convert shoppers to buyers. In this session, retail leaders will discuss innovative strategies that drive consumers to purchase on mobile devices and some of the unconventional approaches that have been successful.

Speakers

Josh Krepon
VP, Global Digital Commerce, Cole Haan
Billy May
SVP — Digital, eCommerce, and Corporate Development, Abercrombie & Fitch
Amar Nagaram
Vice President, Engineering, Flipkart
Mark Young
SVP, Strategy & Business Development, Fandango/NBCUniversal

Moderators

Ken Seiff
Managing Partner, Beanstalk Ventures