Tuesday, Session 5: 2:25–3:05pm
Track 1: Ecommerce
Driving Transactions on Mobile
Even as mobile revenues soar, retailers are struggling to boost smartphone conversion rates which remain only about one-third of those for desktops and tablets. Retailers are trying mobile-first approaches, embracing responsive design, boosting mobile site load times, streamlining checkout and more to convert shoppers to buyers. In this session, retail leaders will discuss innovative strategies that drive consumers to purchase on mobile devices and some of the unconventional approaches that have been successful.