Tuesday, Session 5: 2:25–3:05pm
Track 3: Measurement, Analytics and Insights
New Approaches To Personalization
While personalization has been a buzzword for many years, innovation is accelerating. New technologies enable retailers to move beyond basic recommendations and understand what consumers are likely to search for and which products will best meet their needs. Hear technology leaders discuss how customer expectations of personalization are changing, what personalization will look like in the future and which retailers today are using customer data to truly revolutionize both marketing and site experiences.