Tuesday, Session 6: 3:10–3:50pm

Track 1: Ecommerce

Virtual and Augmented Reality Experiences in Retail

Virtual and augmented reality experiences are being rolled out across a broad variety of industries to provide consumers with fully immersive, contextual product experiences that reach beyond the current limitations of their physical and digital environments. Use cases include product storytelling, virtual fitting and visualization in personal environments. Hear from experts on how this technology is opening up the possibility of completely new kinds of retail experiences.


Parham Aarabi
Founder & CEO, ModiFace
Ariff Quli
Chief Commercial Officer, North Americas, Blippar
Shanna Tellerman
Founder & CEO, Modsy


Jason "Retailgeek" Goldberg
SVP Commerce & Content Practice, Razorfish