Agenda

Measurement, Analytics and Insights

Tuesday, Session 6: 3:10–3:50pm

Track 3: Measurement, Analytics and Insights

Innovations in Consumer Targeting

The number of online and offline consumer data sources is rapidly increasing. The best marketers today are tapping into data on customer intent and purchase behavior to target the right message to the right consumers at the right time. In this session, we'll hear from companies that enable brands to better target shoppers and from platforms that provide new ways to reach consumers.

Speakers

Jonathan Opdyke
CEO & Co-Founder, HookLogic
Mollie Spilman
Chief Revenue Officer, Criteo
Cory Treffiletti
VP of Marketing and Partner Solutions, Oracle Data Cloud
Alex Vratskides
Co-Founder & CEO, Persado

Moderators

Michael Dekshenieks
Managing Director, Accenture Interactive