Tuesday, Session 6: 3:10–3:50pm
Track 3: Measurement, Analytics and Insights
Innovations in Consumer Targeting
The number of online and offline consumer data sources is rapidly increasing. The best marketers today are tapping into data on customer intent and purchase behavior to target the right message to the right consumers at the right time. In this session, we'll hear from companies that enable brands to better target shoppers and from platforms that provide new ways to reach consumers.