Wednesday, Session 1: 10:00–10:40am
Track 3: Measurement, Analytics and Insights
Session A: New Frontiers in Measurement and Optimization
Optimization is changing as the amount of data available and the sophistication of tools increases dramatically. Commerce businesses are not only personalizing the customer experience at an individual level and ensuring their content drives conversion, but also optimizing inventory and assortments by location to meet the demands of today's anywhere, anytime customers. In this session, leading solution providers will discuss how businesses are testing, analyzing and optimizing the shopping experience.