Wednesday, Session 1: 10:00–10:40am
Track 4: Changing Consumer Preferences
Changing Consumer Needs Driving Ecommerce Innovation
Shoppers increasingly want commerce experiences that are both genuine and inspirational. To create these next generation shopping experiences, across all devices and touchpoints, companies are looking to new technology partners that can help differentiate their offerings from the competition. In this session, we'll hear from venture-backed startups that are helping new independent businesses get off the ground and scale faster than before—we'll also hear from those that are helping businesses drive engagement in new ways, from providing high-quality, user-generated images that add authenticity to enabling businesses to optimize their product descriptions through algorithmic analysis.