Wednesday, Session 2: 10:45–11:25am
Track 2: Collaborative Consumption and the Sharing Economy
New Retail Rental Models Changing The Nature of Consumer Ownership
Over $1 billion dollars has been invested in online rental services in the past three years. This new wave of startups have developed highly specialized platforms and logistics operations to provide convenient and cost-effective access to a variety of products including clothing and jewelry. While making products more accessible, these models are also changing the economics and attitudes towards purchasing and ownership. Hear from startups on the emergence and growth of the rental industry and the impact on product demand, prices and the relationship people have with brands.