Wednesday, Session 2: 10:45–11:25am
Track 3: Measurement, Analytics and Insights
Intelligent Pricing and Merchandising
Pricing and merchandising have firmly moved from art to science— retailers are now using real-time data and predictive analytics to offer consumers the right product at the right price and at the right time. In this session, technology leaders will discuss the new developments in merchandising optimization and dynamic pricing that retailers need to know in order to convert shoppers and maximize profits.