Wednesday, Session 2: 10:45–11:25am
Track 4: Changing Consumer Preferences
Emerging Digital Strategies for Local Businesses
While some shoppers prefer to buy locally, many smaller local businesses haven't fully migrated online, making them less digitally accessible. New technologies and platforms, however, are making it easier for even the most solidly offline businesses to engage with connected consumers, enabling them to shop, order and book through digital channels. In this session, hear from technology leaders that are bringing small, traditional businesses online, enabling connected consumers to more easily tap into their desire to buy and consume locally.