Agenda

Measurement, Analytics and Insights

Wednesday, Session 3: 11:30am–12:10pm

Track 3: Measurement, Analytics and Insights

Gen Z Panel: A Conversation With 14-16 Year-Olds About Their Habits, Preferences and Interactions With Brands

Teenagers confound parents and marketers alike. These digital natives are in near constant communication with their peers and interact with brands in a way that's very different than their predecessors. In this session, a panel of teenagers will join us on stage to talk about how they use different social platforms to communicate, their views of different brands and how companies should think about engaging with this demographic.

Speakers

Melanie Shreffler
Senior Insights Director, Cassandra