Session Information

Monday, May 16th, 1:40–2:20pm

TRACK 2: Physical Retail Goes Digital

Creating and Managing Omnichannel Customer Experiences — Prices, Products and Promotions

Kevin Ertell
SVP, Digital, Sur La Table
Kevin Ertell is Senior Vice President of Digital at Sur La Table, where he is responsible for ensuring the company's digital business delivers a top notch experience to its customers and its staff alike. Ertell has worked exclusively in retail for more than 30 years, and has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of and subsequently served as Senior Vice President of E-Business with Borders, where he re-launched as an e-commerce site and led the team that built Borders Rewards. More recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company's value to more than 100 top retailers and Chief Marketing Officer at, where he was responsible for the e-commerce storefront and all marketing efforts.

A well-known and respected figure in the online retail industry, Ertell is regularly called upon to share his knowledge. He has been a featured speaker at numerous e-retail conferences, including, eTail and Internet Retailer, in addition to having been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Publishers Weekly and The Detroit Free Press, among other prestigious publications. He is the Vice Chairman of's Board of Directors and the Think Tank. Ertell regularly catalogs his thoughts and wisdom about retail and online commerce on his insightful blog, Retail: Shaken Not Stirred.