Session Information

Tuesday, May 17th, 10:30–11:10am

TRACK 3: Measurement, Analytics and Insights

Session B: Acting on the Voice of the Customer

Alex Genov
Head of UX Research & Web Analytics, Zappos
Alex is an experienced customer research professional who applies his Social Psychology background and his passion for research, design, and innovation to the software industry. His professional goal is to help teams create remarkable products and services which make people's lives easier and more enjoyable.

Currently Alex is leading UX Research and Web Analytics for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network. He has over 15 years of relevant experience — 5 years of academic research and over 10 years of customer research in the software industry. Alex received his PhD in Experimental Social Psychology from Clark University. His areas of research include: defining and measuring emotions, individual differences, usability, and consumer segmentation.

During his academic career, Alex developed and taught college-level courses in Research Methods, Statistics, and Social Psychology. He has numerous presentations at professional conferences, several publications in peer-reviewed journals, and several patent applications.