Session Information

Tuesday, May 17th, 1:40–2:20pm

TRACK 1: Ecommerce

The Changing Role of Stores in Ecommerce Fulfillment

Michael Tobin
SVP, Strategy & Innovation, Macy's
Michael is a 20-year veteran of Macy's and recently tapped as a lead executive in Macy's Innovation and Growth Group driving sustaining and disruptive innovation across Macy's Omnichannel, stores and ecommerce.

Prior to the Innovation role Mike was focused on defining the Macy's omnichannel strategy and moving Macy's along the journey. These efforts include new ways to bring magic to Macy's customers everyday by leveraging inventory across channels and by creating connected digital experiences for her at home, on the go, and in-store, and working on new partnerships that drive the customer's omnichannel experience at Macy's. Prior to the Omnichannel role, Tobin was a key executive on the ecommerce team driving exponential growth in various roles.

Tobin holds a BA and MBA from the University of Cincinnati and has also worked as a retail consultant with PriceWaterhouseCoopers. Michael resides with his wife and 2 daughters outside of Atlanta, Georgia.