Session Information

Tuesday, May 17th, 12:00–12:40pm

TRACK 1: Ecommerce

Brands Taking Control

Amanda P. Greenberg
Sr. Director of eCommerce, Ferrara Candy
Amanda Greenberg is the Sr. Director of eCommerce for Ferrara Candy Company, one of the nation’s largest and most innovative candy manufacturers, with powerhouse brands such as Black Forest Organic, Trolli, Now & Later, Lemonheads and Red Hots.

Prior to joining Ferrara, Amanda was the Head of eCommerce for KIND. Amanda has a diversified background, having worked for Philips, Croscill, Experian Cheetahmail and the Orlando Magic, holding roles of increasing responsibility in e-Commerce, sales, marketing, business strategy and supply chain.

Within eCommerce, Amanda has deep experience in both the direct to consumer and in working strategically with eCommerce retail customers.

Amanda earned her BA from George Washington University and her MBA from the University of Central Florida.