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Melanie Kovach
Founder, reKindness
Melanie Kovach, the founder of, is a former executive of $17B Atlanta-based Cox Enterprises which she joined in 2002. In 2004, Melanie led the launch of, and then in 2009 she led the transition to make it part of, the world's largest automotive marketplace. As Vice President of Consumer and Specialty Products for Cox-owned and, she oversaw the creation and servicing of products that enable peer to peer ecommerce. For her efforts, Melanie was named Automotive Remarketing Woman of the Year in 2008. In 2015, she shifted her focus from helping people sell used cars to creating a community of forward-thinking and environmentally-conscious fashionistas. Melanie and her family live in Atlanta, Ga and are all big fans of the Ohio State Buckeyes. is the most affordable, fun and easy solution to the common "closet full of clothes, but nothing to wear" problem. reKindness is an online community platform that makes swapping clothes hassle-free by enabling women to get clothes they will wear by giving away the clothes they don't wear. reKindness uniquely provides an easy way to repurpose unneeded clothing while eliminating the two biggest pain points of peer to peer ecommerce; negotiating and visiting the post office. reKindness is a for profit business, but aspires to be a social enterprise that helps reduce the 21 billion pounds of textiles sent to US landfills each year.