Session Information
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Sara Hicks
Co-Founder & CEO, Reaction Commerce
Sara Hicks is the Co-Founder and CEO of Reaction Commerce, the next-gen platform for today's premier ecommerce experiences. Under her leadership, the Reaction team is passionately rethinking commerce through the creation of a modern, open, intelligent, global, and real-time commerce solution. Founded in late 2013, Reaction is a completely extendable and open source JavaScript ecommerce platform, as well as a turn-key hosted Platform as a Service.

Sara has over 20 years of online commerce and entrepreneurial experience. She worked her way up through the technology web from managing consumer and merchant products (Geocities, Yahoo! Store, IAC) to leading teams responsible for interface design, user experience, content development and product strategy (Etsy, Media Temple) to becoming an ecommerce marketplace CEO (Science). She's helped to scale teams and build products for massive marketplaces and platforms that generate billions of dollars in transactions, touch millions of online shoppers, and impact hundreds of thousands of sellers and businesses.

As a strategic advisor and mentor to tech startups, Sara is equal parts right-brain innovator and left-brain analyzer. She graduated from UCLA with a degree in compassionately changing the world and now lives in Venice, CA. When she's not on her bike, yoga mat, or surfboard, she is fervently exploring emerging technologies, simple designs, beautiful interfaces, life-changing communication and creative solutions from outside-the-box people.