Session Information

Monday, May 16th, 3:10–3:50pm

TRACK 1: Disruptive Startups and Pioneering Brands

Startups Disrupting The Retail Value Chain

Amy Errett
CEO & Founder, Madison Reed
Amy is a horseback riding, fly-fishing, black-diamond snowboarding, wine collecting, SF Giants-loving Californian. She founded Madison Reed with years of business and operating expertise as a leading entrepreneur, senior executive, venture capitalist and social-mission visionary.

Madison Reed launched in 2014 with the goal of disrupting the $50 billion hair care industry by offering a personal, convenient and affordable process that utilizes licensed professional colorists, the latest technologies, and salon quality hair care products that are better for you —free of ammonia, PPD and resorcinol. Under Amy's leadership, the product, brand and experience are setting a higher standard for the integrity of hair care products by scaling back the harsh ingredients in hair color and hair care, and replacing them with gentler, more natural alternatives without sacrificing superior quality. With a mission to empower women to look and feel their best, the company is reinventing both the hair coloring experience and hair care itself with its healthier professional grade formulas, immediate, personalized hair assessment, and at-home delivery via the company's ecommerce site and mobile application.

Amy's multifaceted career has ranged from investing and operating in consumer marketplaces, both online and offline, and has stretched as far as volunteer nonprofit leadership. Amy is former General Partner at venture capital firm Maveron with a proven track record of transforming industries that are ripe for disruption; hence her move into personal care. She was previously Chief Asset Gathering Officer at E*Trade where she diversified the company's business beyond brokerage and ran a $200 million business.

Among Amy's citations is the Israel Fellows Award, presented by the San Francisco-based Jewish Community Federation. A passionate humanitarian, Amy is chair of the board of Glide Foundation, San Francisco's largest nongovernmental, direct social services organization. Amy is also a member of San Francisco's Barbary Coast chapter of YPO, and serves on the boards of Madison Reed, Wharton West, Common Sense Media, and Vacatia.

A New York native, Amy earned an MBA in finance from the Wharton School at the University of Pennsylvania and a BA in liberal arts from the University of Connecticut. She is a fanatical UCONN Huskies fan where she was a student athlete. She and her partner live in San Francisco with their daughter, Madison Reed.