Session Information

Tuesday, May 17th, 2:25–3:05pm

TRACK 3: Measurement, Analytics and Insights

New Approaches To Personalization

Michael Klein
Head of Industry Strategy — Retail, Adobe Systems
Michael Klein is the head of Industry Strategy-Retail for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe's global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of Shop.org and the Global Retail Marketing Association.

Prior to joining Adobe, Michael spent over 25 years as a Senior Merchant and Marketer for brands such as the LVMH Group (eLuxury.com), William-Sonoma, Harry & David, Discovery Channel Stores, and wine.com.