Session Information

Tuesday, May 17th, 12:00–12:40pm

TRACK 1: Ecommerce

Brands Taking Control

Ajit Sivadasan
VP/GM Global eCommerce, Lenovo
Ajit Sivadasan manages the Global Web strategy for Lenovo across 70+ countries. In his role he manages Lenovo's online sales across its B2C and B2B channels. Over the last 9 years he has architected and built Lenovo's web capabilities working with an internal team spread across 10 countries, growing the business 4x and profits by over 8x. has won several awards for Usability and Design recently.

Ajit holds a bachelor's degree in Industrial Engineering from India, a MS in Industrial Management from Northern Illinois University and a MBA from Claremont Graduate University's Peter F. Drucker School of Management.