Session Information

Tuesday, May 17th, 11:15–11:55am

TRACK 2: Design

Retail Formats of the Future

Lee Peterson
EVP, Brand, Strategy & Design, WD Partners
Lee has more than 30 years of collective experience as a retailer, a strategist and as a leader in brand and design. He brings an innovative approach to strategic assessment and brand development by understanding cultural trends, consumer demographics, and buying behavior across multiple industries. Lee offers a well-rounded and informed approach to designing customer-focused retail and restaurant experience, and believes stores must perform for the retailers, as well as the consumers.

Lee's list of globally recognized clients include: Eddie Bauer, Samsung, CVS, New Balance, Luxottica and Walmart. At WD Partners, he leads a group of creatives working on branded experiences for Best Buy, Gatorade, PepsiCo., Whole Foods, Stop & Shop, 7-Eleven, Yum! Brands, Benihana, The Home Depot, Media Market in Spain, and E-Mart in Korea. He has been quoted and featured in The Washington Post, Fast Company, RetailWire, Bloomberg, Forbes and The New York Times, as well as key trade magazines such as Brandweek, Chain Leader, QSR Magazine, Restaurants & Institutions, Nation's Restaurant News, and Chain Store Age.

Follow Lee on Twitter: @WD_LeePeterson