Session Information

Monday, May 16th, 12:00–12:40pm

TRACK 2: Physical Retail Goes Digital

Emerging In-Store Interactive Technologies

Todd Starcevich
VP, Direct-to-Consumer, Americas, VF Corporation
Todd Starcevich is VP of Direct-to-Consumer, Americas, for VF Corporation. In this role, he works closely with the Direct-to-Consumer teams across VF's brands to identify and develop initiatives for driving growth in brick and mortar retail. He also partners closely with the brands to define VF's retail roadmap and implementation plans.

Prior to joining VF, Todd spent nearly a decade in the retail technology and data world at ShopperTrak (now a Tyco company), a Chicago-based technology firm focused on developing analytical capabilities for brick and mortar retail through the development of video, beacon/BLE, and Wi-Fi captured behavioral data. At ShopperTrak, he held numerous roles, including CEO of EMEA, Chief Strategy Officer, and Chief Client-Operations Officer.

Prior to joining ShopperTrak, Todd worked in Marketing and Operations at Borders Group. The majority of his career at Borders was spent on the Seasonal Business Ops team, which managed a program of 800 kiosks and pop-ups annually across 4 brands — Day by Day Calendar Co, Games Express, Halloween Express, and Powered by Borders.

Todd earned his MBA from The Kellogg School of Management at Northwestern University and his BS in Marketing from Northern Michigan University.