Session Information

Tuesday, May 17th, 3:10–3:50pm

TRACK 3: Measurement, Analytics and Insights

Innovations in Consumer Targeting

Jonathan Opdyke
CEO & Co-Founder, HookLogic
Jonathan co-founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers. Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated, native advertising and promotional programs across many of the internet's most recognized ecommerce sites.

As an early advocate of ecommerce media, Jonathan helped make the practice of blending digital advertising sales with traditional commerce models standard among many online retailers and travel agencies. His vision also led HookLogic to pioneer the development of the first search advertising programs embedded within ecommerce sites, putting HookLogic at the forefront of rising trends of native advertising and programmatic buying.

In earlier roles, Jonathan led internet strategy for Xerox Corporation and international operations for online ad pioneer, Beyond Interactive. He holds Masters and Bachelors degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations.