Session Information

Tuesday, May 17th, 8:50–9:10am

Interviewer for: Fireside Chat with Brian Lee

Monday, May 16th, 10:30–11:10am

TRACK 2: Physical Retail Goes Digital

Session B: Executive Perspectives: Brand Innovation

David Bell
Author, Professor, The Wharton School
David is author ofLocation is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One and Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania. He is an awarding-winning teacher and researcher and developed Wharton's first course on digital marketing and e-commerce and teaches Marketing Management online on
David is an active angel investor in several digital-first brands including Aloha, Bonobos, Cotopaxi, Harrys, and Warby Parker, among others. He is a New Zealand citizen and received his PhD from Stanford University's Graduate School of Business.