Session Information

Tuesday, May 17th, 10:30–11:10am

TRACK 3: Measurement, Analytics and Insights

Session B: Acting on the Voice of the Customer

Ivy Chin
SVP eCommerce & Omnichannel Digital, Belk
Ivy Chin joined Belk as Senior Vice President eCommerce November 2009 with the responsibility of overseeing its eCommerce merchandising, marketing, creative, and operations including P&L accountability and staffs of 100+. Under Ivy’s leadership, has been recognized as one of the 50 Fastest Growing e-Retailers by Internet Retailer four years straight. She is currently focusing her effort in co-program lead Belk’s largest transformational program to deliver next generation of Digital Commerce Platform for Belk, while being part of Omnichannel leadership team to deliver Belk’s future vision.

Ivy was previously with, ranked #15 in Internet Retailer Top 500, where she began her online career 20 years ago, held leadership positions in both business and technology. Before retail, she had experienced in manufacturing and pharmaceutical industries.

Ivy received Drexel University’s Alumni Circle of Distinction Award, was named Computerworld magazine’s “Premier 100 IT Leaders for 2010”, Retail Online Integration’s “Top Women In Cross-Channel Retail 2011”. Ivy received the William Henry Belk Award twice, which is Belk’s highest honor award for exceptional leadership and performance in 2012 and 2015. Ivy also received “Be Committed to the Success of Our Associates Award” which is voted on by Belk associates. In 2013, Ivy received the “Women In Business” Award from Charlotte Business Journal.

Ivy Chin is a member of Leadership Charlotte Class 37. She is currently on the Board for Central Piedmont Community College Foundation Board; Advisory Committee for DeVry University Charlotte; Editorial Board for Innovative Retail Technologies; National Retail Federation Digital Council; and Board for, a premier organization for online retailers.