Session Information

Monday, May 16th, 11:15–11:55am

TRACK 3: Evolving Trends in Marketing

Driving Millennial Engagement with Content

Karen Moon
CEO & Co-Founder, Trendalytics
Karen is Co-founder and CEO of Trendalytics, a product market intelligence platform that analyzes consumer adoption patterns based on shared social media images, online product searches and data from over 16M live e-commerce SKUs. Karen has over 15 years of experience in consumer brands, retail and technology. At Goode Partners, she executed the firm’s investment in SkullCandy (NASDAQ: SKUL) and worked on the turnaround of a luxury specialty retailer. Previously she worked in Gap Inc.’s Corporate Strategy group, where she assessed acquisition opportunities and new retail concept opportunities. Karen started her career in investment banking at Goldman Sachs & Co. where she executed over $1 billion in technology and media transactions.

Karen has appeared on the Wall Street Journal, contributed to Forbes and WWD, and spoken at Harvard and Strata. Karen holds an M.B.A. from Harvard Business School and a B.A. from UCLA. Her research at Harvard included studies in multi-channel retailing, luxury diffusion brands and supply chain innovation for emerging designers. Karen initially pursued a B.A. in Fashion Design at Otis College of Art & Design, where she was a Otis Grant recipient and recognized on the Dean’s List.