Session Information

Wednesday, May 18th, 10:00–10:40am

TRACK 3: Measurement, Analytics and Insights

Session A: New Frontiers in Measurement and Optimization

Dan Siroker
Co-Founder & CEO, Optimizely
Dan Siroker is the Co-Founder & CEO of Optimizely, a company that empowers businesses and organizations, through its A/B Testing and Personalization products, to optimize their websites and mobile apps and turn data into action. Optimizely has quickly become the most adopted website optimization platform in the world.

The inspiration for Optimizely came from Dan's experience as the Director of Analytics for the 2008 Obama Presidential Campaign. Prior to joining the campaign, Dan was a product manager for Google Chrome and AdWords. He graduated with honors from Stanford University with a B.S. in Computer Science, and was named to Forbes'30 under 30 in 2012.