Session Information

Tuesday, May 17th, 11:15–11:55am

TRACK 1: Ecommerce

Preparing for Distributed Commerce

Ryan Ross
EVP-Marketing & Digital Commerce, HSN
Ryan Ross is the Executive Vice President of Marketing and Digital Commerce for HSN and a member of the executive team. In this role, Ryan oversees marketing, creative and digital commerce.

With the retail industry undergoing a transformation—one that revolves around creating a seamless customer experience across all platforms—Ryan brings the leadership necessary to articulate, develop and execute in this new world of distributed commerce. Today, nearly half of the company's revenue is generated through digital commerce, offering customers a frictionless shopping experience across multiple channels. Under Ryan's direction, his team is instrumental in finding new and innovative ways to strategically accelerate HSN's business while continuing to focus on delivering enhanced customer experiences.

Since joining HSN in August 2013 as Senior Vice President of Digital Commerce, Ryan has driven significant growth across digital platforms with a focus on optimization, personalization and enhanced experiences.

Prior to joining HSN, Ryan served as the Chief Creative Officer at Stylus, where he worked with global brands developing comprehensive strategic identities and cross-platform customer experience best practices. Ryan's 20 year retail tenure has included companies like Gap, Pottery Barn, and Harrods where he specialized in brand building, product positioning and strategic marketing. The cornerstone of Ryan's career has been his relentless focus on customer centricity—deeply understanding customer behavior and remaining agile to the ever-changing link between customer, product, and channel preference to drive meaningful business results.

Ryan regularly volunteers at St. Vincent de Paul serving the hungry, homeless and working poor in St. Petersburg. He is an active member of the National Retail Federation, passionate about inspiring young talent to think out-of-the-box regarding careers in the evolving retail industry.

Ryan holds a B.S. in management and marketing from the University of Oregon.