Session Information

Monday, May 16th, 1:40–2:20pm

TRACK 3: Evolving Trends in Marketing

The Future of Digital Advertising: Agency Perspectives

Donald Williams
Chief Digital Officer, Horizon Media
As Chief Digital Officer Donnie envisions "what's next" in a digital world, and then brings to fruition creative and customized solutions for Horizon's clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon's clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, the creation of an anonymous platform for positive agency engagement. ; hosting the industry's first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.