Session Information

Monday, May 16th, 11:15–11:55am

TRACK 2: Physical Retail Goes Digital

Driving In-Store Mobile Engagement

Mary Beth Laughton
SVP Digital, Sephora
Mary Beth Laughton, a highly accomplished brand marketing and digital strategy and commerce executive, is Sephora’s Senior Vice President of Digital. In this role, Laughton oversees all e-commerce activities, including merchandising, analytics/customer relationship management, digital marketing, site experience, digital innovation, call center/operations, as well as strategy and mobile functions, and serves on the Operating Committee for the company.

Ms. Laughton joined the Company four years ago, and since that time, Sephora’s e-commerce business has doubled, due in large measure to its leadership in digital marketing, a function Laughton has led, as well as its dominance in digital innovation, including its award-winning mobile App and site, both of which Laughton played an active role in developing.

Prior to joining Sephora in 2012, Ms. Laughton spent nearly a decade at Nike, where she held a variety of strategy, merchandising and e-commerce roles including her most recent role there as Category Merchandising Leader for Nike retail/e-commerce. Prior to that, she spent three years as General Manager for Nike’s Europe e-commerce business (based in Amsterdam). The business tripled under her leadership. She had previously served as the Director of Strategy and e-commerce for Nike’s subsidiary brands including Converse and Cole Haan. Ms. Laughton also previously worked as a consultant for McKinsey & Company in Chicago, her hometown.

Ms. Laughton earned a BA from Indiana University and an MBA from Harvard Business School. She currently resides in San Francisco with her two children, ages 4 and 7.