Session Information

Tuesday, May 17th, 2:25–3:05pm

TRACK 4: Changing Consumer Preferences

Changing Consumer Needs Driving Product Innovation

Rebecca Kaden
Partner, Maveron
Rebecca Kaden is a partner at Maveron’s San Francisco office. At Maveron, Rebecca identifies consumer-focused entrepreneurs in Silicon Valley, Southern California, and her hometown of New York. She also plays a leading role in the firm’s seed program, partnering with emerging consumer companies at their earliest stages. She’s a board observer at Aria, August, Darby Smart, Dolls Kill and General Assembly. In a prior life,Rebecca was a journalist—for the Economist in London and as special projects editor at Narrative, an online platform devoted to bringing great literature into the digital age. Now she brings her skills and passion for understanding how stories come together to identify potential breakout consumer brands. Rebecca earned her undergraduate degree from Harvard and her MBA from Stanford. In 2015, Forbes named Rebecca to its annual list of top “30 under 30” in venture capital, and Craig Newmark named Rebecca one of “5 Women Investors You Need to Know.”