Session Information

Monday, May 16th, 1:40–2:20pm

TRACK 3: Evolving Trends in Marketing

The Future of Digital Advertising: Agency Perspectives

Lisa Milgram
SVP, Membership Programs, Interactive Advertising Bureau
Lisa Milgram is Senior Vice President, Member Programs, IAB. In this role Milgram is responsible for supervising the requirements of IAB’s more than 650 members, and organizing the work of the Association to fulfill those needs. With ten years of experience at IAB, she has been significantly involved with member companies, understanding their interests, ultimately building successful business units that meet their objectives alongside those of the trade organization. She also oversees the Association’s Events and Industry Services groups, making sure the resulting programs, partnerships and thought-leadership serve to educate the industry. She often speaks on behalf of the organization on industry topics related to membership needs around mobile, video and publisher transformation.

Prior to this role she served five years as Vice President, Events overseeing the IAB conference portfolio, with a special focus on creating conference content.

Lisa graduated from American University with a BA in Philosophical Theology and completed post-graduate research in Israel, then spent several years as an Event Specialist planning legal conferences at Shearman & Sterling LLP, an international firm. She’s positive technologists have more fun than theologians and lawyers combined. Follow her @lisamilgram141