Session Information

Tuesday, May 17th, 10:30–11:10am

TRACK 2: Design

Designing Next Generation Products and Experiences

Melissa Gonzalez
Following a period where Gonzalez juggled both a Wall Street career at Credit Suisse and co-hosting BET’s Latin Beat, she has become the go-to pop-up architect for brands looking to either launch their brand, test new markets or insert their brand into strategic conversations. Beginning with the vision of the branded experience, Melissa guides clients throughout the entire lifecycle of the "pop-up experience”.

She and her team have produced over 100 pop-up stores since 2009.

Gonzalez is also the co-founder of THE MARKET at the Roger Smith Hotel, a renovated and innovative space for pop-up retail, which has grown from one to four storefronts since inception in 2010.

Outside of helping clients exceed their goals, she is a regular contributor to the NY Daily News and ABC LA Radio on pop-up and immersive retail strategies and is one of IBM’s Retail Futurists. She has been awarded Retail Touch Point’s 2015 Retail Innovator of the Year, the Wall Street Journal’s Donor of the Day, one the top 20 Most Inspiring People in New York City and one of the Top 100 Young CEO's- via Our Time's White House Initiative. Her client’s works has been awarded the Clio Image for Experiential Engagement and the New York Design Award for Branded Experiences.

Representative Media:

The new face of retail: Tech trends to watch for in 2016

How to Start a Pop-Up Business:

Pop-Up Retailers: Must Know Details to Make Yours a Success:

Pop-up shops are becoming more permanent:

5 ways companies can leverage pop-up stores:

Pop-Up Economy:

3 Questions Every Merchant Should Ask Themselves:

Tips for Starting a Pop-Up Shop on Fox Business:

Featured in CBS Best of New York for "RS Pop Shop Gives Designers’ Dreams A Chance"

Good Day NY FOX 5 Feature: "For an up-and-coming designer, a store inside a hotel in New York City would be a dream come true."

Interviewed by FMM:

Time Out NY: "Our favorite rotating- designer store, RS Pop Shop"

Client Pop-Up’s Featured in:

WWD, Elle Décor, Vogue, Elle, WSJ, NY Times, Forbes, Mashable, Time Inc., Refinery 29, Fashionista, NYMagazine, Racked, Time Out NY, NY Observer, Esquire, GQ, Men’s Fitness

Client Roster includes:

Ariana Rockefeller, Beautykind, CAT Footwear, COTY/Daisy Marc Jacobs, Food52, J.Hilburn, Johnnie-O, Raden, Mizzen+Main, Puma.

Social Media: