Session Information

Tuesday, May 17th, 3:10–3:50pm

TRACK 1: Ecommerce

Virtual and Augmented Reality Experiences in Retail

Ariff Quli
Chief Commercial Officer, North Americas, Blippar
Ariff Quli is the Chief Commercial Officer, Americas for Blippar, the leading visual browser and fastest growing augmented reality player. As the CCO, Ariff is responsible for the operations and commercial strategy of Blippar Americas.

Quli has over 20 years of experience in media and publishing and has played a significant role in the strategic growth of key advertising and technology companies such as CNET Networks, IDG, PC Mall & MicroWarehouse (CDW).

Prior to Blippar, Ariff was the President of the Americas at Vibrand Media. In this position, Quli helped drive the company’s impressive growth and shaped the strategic direction of the business, attracting the attention of top advertisers including Procter & Gamble, Microsoft, General Motors and IBM. As one of the founding team members, Quli also led U.S. business teams and was responsible for Vibrant’s overall vision, including business development and the execution of go-to-market strategy for digital, mobile and programmatic channels. During his tenure, Vibrant evolved into a global native advertising platform with over 6,500 premium publishers, reaching more than 250 million unique users per month.

Ariff is a well-regarded speaker and commentator on the latest trends in digital advertising. He has spoken at many industry events including Cannes Lions and has written bylines for publications including Digiday.