Session Information

Monday, May 16th, 2:25–3:05pm

TRACK 3: Evolving Trends in Marketing

Innovations in Mobile, Social and Next Generation Marketing Tactics

Shan-Lyn Ma
CEO & Co-Founder, Zola Registry
Shan-Lyn Ma is the CEO and Co-Founder of Zola. Launched in October 2013, Zola ( is an online wedding registry for millennials. Zola has raised over $16M in funding, and is pioneering a hybrid e-commerce/marketplace business model.

Previously, Shan-Lyn was the Chief Product Officer of Chloe + Isabel and prior to that, a General Manager at Gilt Groupe, running the food and wine business unit. Shan-Lyn joined Gilt Groupe in 2008, when she started as the first Product Lead tasked with defining and evolving the core experience. She served as the Product Management lead on Gilt’s key new business launches and led Gilt’s successful foray into mobile — managing apps for the iPhone, iPad, Android and mobile web. Prior to Gilt, Shan-Lyn held Product and Marketing roles at Yahoo! in Search Marketing and Mobile.

Shan-Lyn holds a BCommerce with First Class Honours from the University of New South Wales in Sydney, Australia and an MBA from Stanford University.