Session Information

Tuesday, May 17th, 12:00–12:40pm

TRACK 3: Measurement, Analytics and Insights

Advances In Customer Service and Post-Purchase Engagement

Lauren Freedman
SVP, Digital Strategy & Chief Merchant, The e-tailing Group, An Astound Commerce Company
Lauren Freedman is a seasoned 23—year e-commerce veteran, author of It’s Just Shopping, as well as a recognized and respected figure in omni-channel retail, She has a passion for merchandising that she has parlayed as president of the e-tailing group, evangelists for merchandising and customer service best practices. Her company’s annual mystery shopping from mobile to omnichannel provide a comprehensive overview of cross-channel commerce, setting industry standards while simultaneously highlighting best practices.

She founded the e-tailing group in 1993 after an extensive career as a buyer/merchandiser and her company has evolved to be one of the premier ecommerce consultancies. They advise retailers on merchandising, strategy and customer experience best practices while simultaneously developing thought leadership and go-to-market strategies for top technology companies.

Freedman is excited about the opportunity to build a global strategy practice for Astound Commerce, a global systems integration company working with top ecommerce platforms and a myriad of retailers.,

Lauren’s subject matter expertise coupled with her candid and charismatic style make her a sought after speaker at conferences and a go-to-resource for the press.