Session Information

Tuesday, May 17th, 12:00–12:40pm

TRACK 4: Entrepreneurship and Investment

Beyond Venture Capital Investment

West Stringfellow
Vice President, Internal Innovation and Operations, Target
West Stringfellow joined Target in 2015 as the company’s first Entrepreneur-in-Residence. He is Founder and CEO of a company, codenamed “Goldfish,” which he is building at Target. In December 2015, he was promoted to vice president after having proposed and created Target’s Internal Innovation and Operations team to explore, develop and scale innovative growth opportunities. West also proposed, created and is leading the Techstars Retail Accelerator, in partnership with Target, launching this summer.

West’s career has focused on driving innovation at scale. He has had executive-level innovation and product management roles at PayPal, VISA, Rosetta Stone and Bigcommerce. As Chief Product Officer at Rosetta Stone, West helped it accelerate from a company that hadn’t launched a new product in three years to launching six products in one year, including Rosetta Stone’s first targeted product lines for business (now the primary focus of the company) and kids (achieving iTunes #2 in downloads for Kids Free apps). He led the design and launch of PayPal’s point of sale platform, which won “Most Innovative” at the 2013 Innovator Awards at Harvard. West also spent three years with Amazon, where he ran European Merchant Risk and reduced fraud loss by 98%, launched Amazon’s digital video platform and operations, proposed and championed Amazon’s first billable web service and proposed and built Amazon’s first fraud office in Bangalore, India.

West graduated from the University of Colorado at Boulder with a Bachelor of Arts in Political Science and has a strong ability to rock.