Session Information

Monday, May 16th, 2:25–3:05pm

TRACK 3: Evolving Trends in Marketing

Innovations in Mobile, Social and Next Generation Marketing Tactics

Prama Bhatt
VP, Digital & eCommerce, Ulta Beauty
As Vice President, Digital & eCommerce at Ulta Beauty, Prama Bhatt is responsible for overseeing the areas of online merchandising, digital marketing, site experience, mobile apps and eCommerce operations. She has led various retail eCommerce teams for over 10 years, delivering eCommerce growth and driving omnichannel capabilities.

Prior to joining Ulta Beauty in 2014, Prama held eCommerce leadership roles at Kenneth Cole Productions and Toys R Us where she was responsible for the family of RUs.com brands including Toys R Us, Babies R Us, eToys, ePregnancy, babyuniverse and FAO Schwarz. In addition to her retail industry experience, Prama was a management consultant with Booz Allen and had a tenure at Ford Motor Company where she held various roles in product design and development, manufacturing and product strategy.