Session Information

Tuesday, May 17th, 2:25–3:05pm

TRACK 3: Measurement, Analytics and Insights

New Approaches To Personalization

Raj De Datta
CEO & Co-Founder, BloomReach Inc.
Raj founded BloomReach with 10 years of enterprise and entrepreneurial experience behind him. Most recently, he was an Entrepreneur-In-Residence at Mohr-Davidow Ventures. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. Raj also worked in technology investment banking at Lazard Freres. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School. Raj was awarded Silicon Valley's 40 under 40 award and runs DeDatta.com that provides his thoughts on leading high-growth startups.