Session Information

Monday, May 16th, 3:10–3:50pm

TRACK 3: Evolving Trends in Marketing

Session B: Engaging New Influencers

Marco Hansell
Founder & CEO, Speakr
Marco Hansell has served as our company’s Chief Executive Officer since the company’s inception. Mr. Hansell founded a digital agency in 2003 that helped launch digital careers of many grammy award winning artists. Mr. Hansell has developed many new media technologies built around promoting and monetizing digital brands. Being constantly ahead of the curve in technology development left him to develop strategies such as digital street teams, online fan clubs, widget distribution, viral video promotions, live artist chats, vanity phone numbers and then finally transitioning to programmatic influencer marketing with Speakr. Hansell’s understanding of new technologies, product innovations, as well as a strong base of connections in social media as well as entertainment which has led to the rapid and low cost growth of Speakr to a profitable thirty-six person company in a few short years besting competitors with more funding and larger staffs.