Session Information

Wednesday, May 18th, 10:00–10:40am

TRACK 3: Measurement, Analytics and Insights

Session A: New Frontiers in Measurement and Optimization

Tom Redd
Global VP, Strategic Communications, SAP Retail
Tom Redd is the Global Vice President, Strategic Communications, SAP Retail Unit. Tom previously focused on the SAP Merchandise Lifecycle Solutions and centered his efforts on the activities that support SAP’s Promotion and Assortment Planning solutions.

Tom is also heavily involved in SAP’s non-profit retail .org and University programs. Tom serves as an Executive Board member at the University of Arizona’s Terry Lundgren Center for Retailing and University’s Norton Family Science School.

Tom has over 35 years of retail technology experience and helped create and launch well-known retail solutions like NCR’s first screen-based POS terminals, first ever airport self-service check-in terminals, ARTHUR Merchandise Planning, and Retek Retail Solutions.